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'Longest Day, Longest Ride'

Moves up a Gear


'Longest Day, Longest Ride' moves up a gear

As a local company, many of Conister Bank's employees are actively involved in the Isle of Man sports scene and none more so than the bank's Business Development Manager, Andy Bass.

Andy is a keen cyclist and every year takes part in the Loaghtan Loaded Mountain Bike Club's annual 'Longest Day, Longest Ride' event that sees hundreds of sleep deprived mountain bikers complete as many circuits of the Conrhenny Plantation in a single day.

The twenty-four hour event is run entirely by volunteers, headed up by Club Secretary Gary Cooper with all of the money raised from the challenge being donated to local charities. As a competitor Andy recognised the incredible amount of work that the small team put in to make the event a success, not to mention the importance of the fundraising contribution, and decided to use the bank's resource to help them grow it.

         

"We approached the event in exactly the same way that we would a potential business partner and looked at how we could use the bank's expertise and assets to help it to grow and generate more revenue," he explained.

Sponsorships often represent a short-term association for some companies looking for brand awareness but Conister has made a long-term commitment to support the event and Andy explains why:

"We are working with the Loaghtan Loaded Club on a long-term vision to grow the event and in addition to providing capital to help them to invest in the infrastructure, we are also looking to use our knowledge and infrastructure to help them to deliver the best possible return for their fundraising efforts."

This support includes providing extra staff to assist in the event, developing the festival experience to bring more people including spectators on site, working out how to grow the event capacity to increase the number of participants and improving the commercial platforms.

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Come and talk to our team in branch at:
Conister Bank Limited, Clarendon House, Victoria Street, Douglas, Isle of Man, IM1 2LN

We are open Mon to Thurs 9am - 5:30pm, Fri 9am - 5pm

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